Free tools

Tools for your next message test

Review the questionnaire before sending it. Plan the fieldwork, then compare the results. Every tool below works without an account.

Survey & research tools

Survey question checker

Find wording that may lead respondents, ask two things at once, or leave the task unclear. Runs local checks and offers a prompt for further review; it does not validate a questionnaire.

Review your questions

Margin-of-error calculator

Estimate worst-case sampling uncertainty and the simple-random-sample size for a target margin.

Open calculator

Field-size and cost planner

Estimate how many people to recruit and what fieldwork could cost. Allow for separate test groups, eligibility, incomplete responses, and quality exclusions.

Open planner

Which message testing tool should you use?

These are planning and analysis tools. They do not recruit participants, collect survey responses, or decide which message you should publish.