Protocol note 07
Write the decision brief before the message test
Write down the decision, what you will compare, and what would change your mind before seeing the results.
PlanningDecision-makingPre-specification
Practical guide library
Find the guide for your next step.
Start with the decision you need to make. Use the question examples to prepare a survey, then follow the worked calculations when results arrive.
Prepare the message and the decision
Read
Protocol note 02
Message Clarity Review Rubric: a pre-field gate
Five questions to help you spot unclear wording and unsupported claims before recruiting participants.
ClarityPlanningMeasurement
Protocol note 04
The claims-to-evidence ladder for marketing copy
Match the strength of a claim to the strength of its support.
ClaimsEvidenceCopy review
Write and check the survey
Copy-ready questionnaire
Message testing survey: 10 questions and a usable template
Build a message testing survey with 10 adaptable questions, clear answer options, a comprehension coding example, and a plan for comparing variants.
Message testingTemplatesComprehension
Question rewrites
12 leading question examples—and better survey rewrites
Spot leading survey questions with 12 before-and-after examples, a rewrite method, and a checklist for keeping the intended meaning.
Question wordingSurvey bias
Question selection
10 types of survey questions: examples and when to use them
Choose the right survey question type with 10 examples, a decision table, and a short message-testing questionnaire you can adapt.
Survey designExamplesQuestionnaire design
Survey templates
Likert scale examples: 5-point and 7-point templates
Use 5-point and 7-point Likert scale examples, download a free 1–5 survey template, and learn how to handle neutral and unsure answers.
Questionnaire designTemplates
Protocol note 03
Question order bias: a checklist for clearer surveys
See how question order bias can change survey answers, work through an example, and use a free checklist to plan your sequence.
Survey designBiasQuestion order
Original tool test · September 23, 2026
What our survey question checker catches—and what it misses
We ran twelve selected questions through our actual wording rules. Inspect the inputs, alerts, missed problems and downloadable results.
Tool testingQuestion wordingReproducible examples
Choose the design and interpret results
Question design
Concept testing questions: 10 examples for your next survey
Adapt these 10 concept testing survey questions, with answer choices, guidance on question order, and a free planning worksheet.
Concept testingQuestionnaire designPlanning
Research design
Monadic vs sequential monadic testing: which fits your study?
Compare monadic, sequential monadic and direct-comparison designs with a worked recruitment example and clear analysis limits.
Experiment designConcept testingFieldwork
Protocol note 06
Sampling uncertainty is not representativeness
Separate random sampling error from coverage, nonresponse, measurement, and selection bias.
SamplingUncertaintyReporting
AI analysis workflow
AI survey analysis: turn open responses into auditable themes
Analyze open-ended survey responses with an AI-assisted coding workflow, a worked eight-row example, traceable quotes, and explicit denominators.
AI researchSurvey analysisWorked example
Protocol note 08
A reporting checklist for message-test results
Give readers enough detail to understand how you reached the result and where it may not apply.
ReportingTransparencyData quality
Work through a specific research problem
Protocol note 01
A practical protocol for testing sponsored-content disclosures
Compare disclosure labels without confusing recognition, comprehension, and trust.
DisclosureExperiment designAdvertising
Protocol note 05
U.S.–Canada language variants are separate test cells, not translations
Plan cross-border comparisons without confusing localization, disclosure, context, and sample mix.
CanadaUnited StatesLocalization
AI: do this, check that
ChatGPT for market research: what to do—and what to verify
Use ChatGPT to plan research, inspect evidence and improve survey drafts. Copy practical prompts and learn where AI output stops being customer evidence.
AI researchPromptsEvidence