Protocol note 01
A practical protocol for testing sponsored-content disclosures
Compare disclosure labels without confusing recognition, comprehension, and trust.
DisclosureExperiment designAdvertising
Research library
Methods you can inspect before results exist.
Our first publication layer is a protocol library: original guides for building cleaner message studies. Empirical findings will appear only after real fieldwork and a complete methods record.
Read
Protocol note 02
Message Clarity Review Rubric: a pre-field gate
A five-part editorial review for finding unclear, unsupported, or untestable messages before recruitment.
ClarityPlanningMeasurement
Protocol note 03
Question-Order Bias Checklist: protect the primary measure
A practical sequence for reducing priming, teaching, consistency pressure, and visual context effects.
Survey designBiasQuestion order
Protocol note 04
The claims-to-evidence ladder for marketing copy
Match the strength of a claim to the strength of its support.
ClaimsEvidenceCopy review
Protocol note 05
U.S.–Canada language variants are separate test cells, not translations
Plan cross-border comparisons without confusing localization, disclosure, context, and sample mix.
CanadaUnited StatesLocalization
Protocol note 06
Sampling uncertainty is not representativeness
Separate random sampling error from coverage, nonresponse, measurement, and selection bias.
SamplingUncertaintyReporting
Protocol note 07
Write the decision brief before the message test
Freeze the decision, contrast, outcomes, thresholds, and stop conditions before results create hindsight.
PlanningDecision-makingPre-specification
Protocol note 08
A reporting checklist for message-test results
Publish enough design, flow, measurement, analysis, and limitation detail to make a result inspectable.
ReportingTransparencyData quality